BAPCo® RELEASES MobileMark® 2012

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April 16, 2012 – BAPCo® RELEASES MobileMark® 2012 – The latest version of the premier performance-qualified battery life benchmark for notebook PCs

San Mateo, California – April, 16, 2012 – MobileMark® 2012, the latest version of the premier performance-qualified battery life metric based on real world applications was released today by the Business Application Performance Corporation (BAPCo®), a non-profit consortium of leading computing industry companies.

MobileMark 2012 extends the BAPCo benchmark family, alongside SYSmark® and EEcoMark®, which has been widely accepted by IT Managers, PC OEMs, press and analysts worldwide. It provides commercial and government IT decision makers, retailers, media, channel buyers, consultants, component designers, hardware designers, and manufacturers an objective, easy-to-use tool to evaluate the performance-qualified battery life of notebook PCs across the wide range of activities that a user may encounter.

MobileMark 2012 is an application-based benchmark that reflects usage patterns of business users in the areas of office productivity, media creation and media consumption. Unlike benchmarks that only measure battery life, MobileMark 2012 measures battery life and performance simultaneously, showing how well a system design addresses the inherent tradeoffs between performance and power management.

The new version features numerous new real world applications, updated workloads and integrated wireless connectivity. It also features a new built-in system configuration tool to simplify setup and a revamped heads-up display that shows projected battery life, projected performance and test status.

Unlike synthetic benchmarks, which artificially drive components to peak capacity or attempt to deduce performance using a static simulation of application behavior, MobileMark 2012 uses real applications, user workloads and data sets in an effort to more closely reflect the battery life a user might expect when performing similar workloads. For these reasons and more, MobileMark is the defacto standard for PC OEMs, hardware and software developers, IT departments, system integrators, publishers and testing labs as well as information technologists and computer industry analysts.

MobileMark 2012 builds upon BAPCo’s 20-year history of building benchmarks to evaluate platform technologies. Benchmarks designed by BAPCo are the result of cooperative development between companies representing the breadth of the computing industry. They harness a consortium of knowledge to better reflect the computing trends of today and tomorrow.

Ordering Information:

MobileMark 2012 is available from resellers and directly from BAPCo. Please visit www.bapcostore.com or www.bapco.com for further information.

About BAPCo®

The Business Applications Performance Corporation (BAPCo) is a non-profit consortium of leading independent testing labs, PC OEMs, PC component manufacturers and software publishers. Current BAPCo membership includes: ARCintuition, Dell, Hewlett-Packard, Hitachi, Intel, Lenovo, Microsoft, Samsung, Seagate, Sony and Toshiba.

For more information, visit www.bapco.com and www.bapcostore.com

*BAPCo, MobileMark and MobileMark are registered trademarks of the Business Applications Performance Corporation. EEcoMark is a trademark of the Business Applications Performance Corporation. All other names mentioned are trademarks, or registered trademarks of their respective companies.

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